WHAT IS IMPACT?

Immersion, Projects, Appreciation and Tribute or IMPACT began in 2008. It was the brainchild of the former Dean of the School of Communication, Universiti Sains Malaysia (USM), Prof. Dato’ Dr. Adnan Hussein. At that time, the main aim of IMPACT was to provide opportunity for School of Communication students from the three majors, namely journalism, persuasive communication as well as film and broadcasting to exhibit their ideas and products to the industry.

​

This year, IMPACT will enter its tenth edition. In line with its development, IMPACT has progressed, to be a platform for students in communication and media studies from all over the nation and the ASEAN region to network, share knowledge and collaborate with one another. Hence, the School of Communication cordially invite communication and media studies students in Malaysia and abroad to participate in IMPACT 2018.

​

BE THE CHANGE IN THE MEDIA has been chosen as the theme for IMPACT 2018. BE THE CHANGE IN THE MEDIA focuses on the significant change in the media, as well as the crucial role of youth, who will eventually become leaders of the future and be part of the change in the media landscape. 

​

Various competitions and activities will be held during IMPACT 2018, scheduled on 17-19 December 2018. Seven competitions are maintained from the previous IMPACT such as feature writing, public speaking, photography, short video, best university newspaper, best university magazine, and communication campaign. Other activities include showcase and forum related to communication and media studies.